IDEAS project - Study of behaviour change in maternal and newborn care in Ethiopia

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Hill, Z. 2015. IDEAS project - Study of behaviour change in maternal and newborn care in Ethiopia. [Online]. London School of Hygiene & Tropical Medicine, London, United Kingdom. Available from: 10.17037/DATA.126

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The IDEAS project sought to improve the health and survival of mothers and babies through generating evidence to inform policy and practice. Qualitative data were collected to understand the mechanisms through which interventions change behaviour. This study explored the mechanisms for behaviour change in the family, the contextual factors that enable or hinder the triggering of these mechanisms and whether interactions between families and frontline workers leads, or does not lead to increase coverage of critical interventions. Data collection was guided through a set of Context-Mechanisms-Behaviour hypotheses, informed by a behaviour change theory and through discussions with implementers of the interventions in Ethiopia.

Completed Date: 2015
Data capture method:
Mode of data capture
Interview: Face-to-face
Focus Group: Face-to-Face
Data Creators(s): Hill, Z
Associated roles: Schellenberg, J (Principal Investigator), Hill, Z (Project Leader) and Scheelbeek, P (Researcher)
LSHTM Faculty/Department: Faculty of Infectious and Tropical Diseases > Dept of Disease Control
Research Centre: Centre for Maternal, Reproductive and Child Health (MARCH)
IDEAS
Participating Institutions: London School of Hygiene & Tropical Medicine, University College London, Consultancy for Social Development
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