Li, M, Taylor, EG, Atkins, KE, Chapman, GB and Galvani, AP. 2016. Stimulating Influenza Vaccination via Prosocial Motives. S3 Dataset. [Online]. PLOS ONE. Available from: https://doi.org/10.1371/journal.pone.0159780.s006
Li, M, Taylor, EG, Atkins, KE, Chapman, GB and Galvani, AP. Stimulating Influenza Vaccination via Prosocial Motives. S3 Dataset [Internet]. PLOS ONE; 2016. Available from: https://doi.org/10.1371/journal.pone.0159780.s006
Li, M, Taylor, EG, Atkins, KE, Chapman, GB and Galvani, AP (2016). Stimulating Influenza Vaccination via Prosocial Motives. S3 Dataset. [Data Collection]. PLOS ONE. https://doi.org/10.1371/journal.pone.0159780.s006
Description
Americans do not vaccinate nearly enough against Influenza (flu) infection, despite severe health and economic burden of influenza. Younger people are disproportionately responsible for transmission, but do not suffer severely from the flu. Thus, to achieve herd immunity, prosocial motivation needs to be a partial driver of vaccination decisions. Past research has not established the causal role of prosociality in flu vaccination, and the current research evaluates such causal relationship by experimentally eliciting prosociality through messages about flu victims. In an experimental study, we described potential flu victims who would suffer from the decision of others to not vaccinate to 3952 Internet participants across eight countries. We measured sympathy, general prosociality, and vaccination intentions. The study included two identifiable victim conditions (one with an elderly victim and another with a young victim), an unidentified victim condition, and a no message condition. We found that any of the three messages increased flu vaccination intentions. Moreover, this effect was mediated by enhanced prosocial motives, and was stronger among people who were historical non-vaccinators. In addition, younger victim elicited greater sympathy, and describing identifiable victims increased general sympathy and prosocial motives. These findings provide direct experimental evidence on the causal role of prosocial motives in flu vaccination, by showing that people can be prompted to vaccinate for the sake of benefiting others.
Data capture method | Experiment |
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Date (Date published in a 3rd party system) | 26 July 2016 |
Language(s) of written materials | English |
Data Creators | Li, M, Taylor, EG, Atkins, KE, Chapman, GB and Galvani, AP |
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LSHTM Faculty/Department | Faculty of Epidemiology and Population Health > Dept of Infectious Disease Epidemiology (-2023) |
Participating Institutions | University of Colorado Denver, Yale School of Public Health, London School of Hygiene & Tropical Medicine, London, United Kingdom, Rutgers University, Yale School of Public Health |
Funders |
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Date Deposited | 04 Aug 2016 12:02 |
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Last Modified | 07 Oct 2024 09:27 |
Publisher | PLOS ONE |