Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities
Bwire, C
(2025).
Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities.
[Dataset].
London School of Hygiene & Tropical Medicine, London, United Kingdom.
10.17037/DATA.00004689.
(2025).
Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities.
[Dataset].
London School of Hygiene & Tropical Medicine, London, United Kingdom.
10.17037/DATA.00004689.
This file summarizes the digital advertisement strategies used during participant recruitment for the Cities, Children and Climate Action Lab's real-time survey. It includes: (1) A table detailing the advertising platforms (e.g., Google, Meta), networks (e.g., YouTube, Instagram), and ad formats (e.g., video, carousel).
(2) Examples of visual content used in each of the six cities that participated in the survey: Port Harcourt (Nigeria), Manila (Philippines), Dar es Salaam (Tanzania), Accra and Kumasi (Ghana), and Ouagadougou (Burkina Faso).
(3) A summary table listing the cities alongside the primary languages used in the advertisements.
Additional Information
Although the overall strategy was developed in English, the advertisements themselves were presented in the most widely spoken languages of each city.
Keywords
Online Survey recruitment; Advertisement strategies; Heatwave study| Item Type | Dataset |
|---|---|
| Resource Type |
Resource Type Resource Description Other Document |
| Description of data capture | Participants were reached through sponsored advertisements delivered via platforms such as Google (YouTube, Gmail, Search, Display, Discover) and Meta (Facebook, Instagram). The campaigns used a mix of image, video, text, and story formats, tailored to the local context of each city. The strategy aimed to maximize visibility and engagement across six urban settings using language-appropriate and culturally relevant visuals. |
| Capture method | Questionnaire: Fixed form - Web-based |
| Collection Period |
From To 1 September 2024 31 January 2025 |
| Date | 3 June 2025 |
| Geographical area covered (offline during plugin upgrade) |
North East South West 7 39.2695 7.1 39.2 12.5 1.6 12.3 1.7 5.7 0.2 5.5 0.3 14.7 121.1 14.5 120.9 |
| Language(s) of written materials | English |
| Creator(s) |
Bwire, C
|
| LSHTM Faculty/Department | Faculty of Epidemiology and Population Health > Dept of Population Health (2012- ) |
| Research Centre | Centre on Climate Change and Planetary Health |
| Research Group | Children, Cities and Climate (CCC) Action Lab |
| Participating Institutions | London School of Hygiene & Tropical Medicine, London, United Kingdom |
| Funders |
Project Funder Grant Number Funder URI Children, Cities and Climate; A cross-sectional survey of global urban youth on their cities and urban air quality 101913EH10 https://doi.org/10.13039/501100011318 |
| Date Deposited | 03 Jun 2025 12:22 |
| Last Modified | 25 Jun 2026 12:40 |
| Publisher | London School of Hygiene & Tropical Medicine |
Study Instrument
S2_File.docx
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subject - Study Instrument
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- Available under Creative Commons: Attribution 4.0
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info - Online recruitment materials and visual examples
description - application/vnd.openxmlformats-officedocument.wordprocessingml.document
- folder_info
- 20MB
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