Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities

Bwire, C. 2025. Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities. [Online]. London School of Hygiene & Tropical Medicine, London, United Kingdom. Available from: https://doi.org/10.17037/DATA.00004689.

Bwire, C. Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities [Internet]. London School of Hygiene & Tropical Medicine; 2025. Available from: https://doi.org/10.17037/DATA.00004689.

Bwire, C (2025). Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities. [Data Collection]. London School of Hygiene & Tropical Medicine, London, United Kingdom. https://doi.org/10.17037/DATA.00004689.

Description

This file summarizes the digital advertisement strategies used during participant recruitment for the Cities, Children and Climate Action Lab's real-time survey. It includes: (1) A table detailing the advertising platforms (e.g., Google, Meta), networks (e.g., YouTube, Instagram), and ad formats (e.g., video, carousel). (2) Examples of visual content used in each of the six cities that participated in the survey: Port Harcourt (Nigeria), Manila (Philippines), Dar es Salaam (Tanzania), Accra and Kumasi (Ghana), and Ouagadougou (Burkina Faso). (3) A summary table listing the cities alongside the primary languages used in the advertisements.

Methods

Description of data capture

Participants were reached through sponsored advertisements delivered via platforms such as Google (YouTube, Gmail, Search, Display, Discover) and Meta (Facebook, Instagram). The campaigns used a mix of image, video, text, and story formats, tailored to the local context of each city. The strategy aimed to maximize visibility and engagement across six urban settings using language-appropriate and culturally relevant visuals.

Data capture method

Questionnaire: Fixed form - Web-based

Data Collection Period

From	To
1 September 2024	31 January 2025

Date (Date submitted to LSHTM repository)

3 June 2025

Geographical area covered (offline during plugin upgrade)

North Latitude	East Longitude	South Latitude	West Longitude
7	39.2695	7.1	39.2
12.5	1.6	12.3	1.7
5.7	0.2	5.5	0.3
14.7	121.1	14.5	120.9

Language(s) of written materials

English

People & Groups

Data Creators	Bwire, C
LSHTM Faculty/Department	Faculty of Epidemiology and Population Health > Dept of Population Health (2012- )
Research Centre	Centre on Climate Change and Planetary Health
Research Group	Children, Cities and Climate (CCC) Action Lab
Participating Institutions	London School of Hygiene & Tropical Medicine, London, United Kingdom

Projects

Funders

Project	Funder	Grant Number	Funder URI
Children, Cities and Climate; A cross-sectional survey of global urban youth on their cities and urban air quality	Fondation Botnar	101913EH10	https://doi.org/10.13039/501100011318