Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities

Bwire, CORCID logo (2025). Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities. [Dataset]. London School of Hygiene & Tropical Medicine, London, United Kingdom. 10.17037/DATA.00004689.
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This file summarizes the digital advertisement strategies used during participant recruitment for the Cities, Children and Climate Action Lab's real-time survey. It includes: (1) A table detailing the advertising platforms (e.g., Google, Meta), networks (e.g., YouTube, Instagram), and ad formats (e.g., video, carousel). (2) Examples of visual content used in each of the six cities that participated in the survey: Port Harcourt (Nigeria), Manila (Philippines), Dar es Salaam (Tanzania), Accra and Kumasi (Ghana), and Ouagadougou (Burkina Faso). (3) A summary table listing the cities alongside the primary languages used in the advertisements.

Additional Information

Although the overall strategy was developed in English, the advertisements themselves were presented in the most widely spoken languages of each city.

Keywords

Online Survey recruitment, Advertisement strategies, Heatwave study

Item Type Dataset
Description of data capture Participants were reached through sponsored advertisements delivered via platforms such as Google (YouTube, Gmail, Search, Display, Discover) and Meta (Facebook, Instagram). The campaigns used a mix of image, video, text, and story formats, tailored to the local context of each city. The strategy aimed to maximize visibility and engagement across six urban settings using language-appropriate and culturally relevant visuals.
Capture method Questionnaire: Fixed form - Web-based
Collection Period
From
To
1 September 2024
31 January 2025
Date 3 June 2025
Geographical area covered (offline during plugin upgrade)
North Latitude
East Longitude
South Latitude
West Longitude
7
39.2695
7.1
39.2
12.5
1.6
12.3
1.7
5.7
0.2
5.5
0.3
14.7
121.1
14.5
120.9
Language(s) of written materials English
Creator(s) Bwire, CORCID logo
LSHTM Faculty/Department Faculty of Epidemiology and Population Health > Dept of Population Health (2012- )
Research Centre Centre on Climate Change and Planetary Health
Research Group Children, Cities and Climate (CCC) Action Lab
Participating Institutions London School of Hygiene & Tropical Medicine, London, United Kingdom
Funders
Project
Funder
Grant Number
Funder URI
Children, Cities and Climate; A cross-sectional survey of global urban youth on their cities and urban air quality
Fondation Botnar
101913EH10
https://doi.org/10.13039/501100011318
Date Deposited 03 Jun 2025 12:22
Last Modified 03 Jun 2025 12:22
Publisher London School of Hygiene & Tropical Medicine

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S2_File.docx
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Study Instrument
Available under Creative Commons: Attribution 4.0
info
Online recruitment materials and visual examples
description
application/vnd.openxmlformats-officedocument.wordprocessingml.document
folder_info
20MB
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