Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities

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http://eprints.org/relation/isVersionOf https://datacompass.lshtm.ac.uk/id/document/17992 http://eprints.org/relation/isVolatileVersionOf https://datacompass.lshtm.ac.uk/id/document/17992 http://eprints.org/relation/isIndexCodesVersionOf https://datacompass.lshtm.ac.uk/id/document/17992 indefinite Generate index codes conversion from Other to indexcodes archive 509 disk0/00/00/46/89 2025-06-03 12:22:22 2026-01-20 10:22:11 2025-06-03 12:22:22 data_collection show Bwire Constance 0000-0003-4341-1160 TRUE 8994b722db9c33efd933c795fe59f51f London School of Hygiene & Tropical Medicine, London, United Kingdom Overview of Survey Advertisement Strategies and Visual Campaigns Across Six Cities EPPH Online Survey recruitment Advertisement strategies Heatwave study Although the overall strategy was developed in English, the advertisements themselves were presented in the most widely spoken languages of each city. This file summarizes the digital advertisement strategies used during participant recruitment for the Cities, Children and Climate Action Lab's real-time survey. It includes: (1) A table detailing the advertising platforms (e.g., Google, Meta), networks (e.g., YouTube, Instagram), and ad formats (e.g., video, carousel). (2) Examples of visual content used in each of the six cities that participated in the survey: Port Harcourt (Nigeria), Manila (Philippines), Dar es Salaam (Tanzania), Accra and Kumasi (Ghana), and Ouagadougou (Burkina Faso). (3) A summary table listing the cities alongside the primary languages used in the advertisements. 2025-06-03 completed London School of Hygiene & Tropical Medicine 10.17037/DATA.00004689 Other London School of Hygiene & Tropical Medicine, London, United Kingdom CCCPH Children, Cities and Climate (CCC) Action Lab SelfAdministeredQuestionnaire.FixedForm.WebBased public London, United Kingdom Fondation Botnar Children, Cities and Climate; A cross-sectional survey of global urban youth on their cities and urban air quality Other Document Participants were reached through sponsored advertisements delivered via platforms such as Google (YouTube, Gmail, Search, Display, Discover) and Meta (Facebook, Instagram). The campaigns used a mix of image, video, text, and story formats, tailored to the local context of each city. The strategy aimed to maximize visibility and engagement across six urban settings using language-appropriate and culturally relevant visuals. 101913EH10 7 39.2695 7.1 39.2 12.5 1.6 12.3 1.7 5.7 0.2 5.5 0.3 14.7 121.1 14.5 120.9 en 2024-09-01 2025-01-31 Data Analysis Plan for Event (Heatwave and High Air Pollution) and Non-Event (Average Temperature and Moderate/Good Air Quality) Survey https://doi.org/10.17037/DATA.00004653 data Heatwave Event and Non-Heatwave Event Sampling Flowchart Automated Identification, Data Collection, and Monitoring Protocol https://doi.org/10.17037/DATA.00004616 data Data Collection Tools for Studying Heatwave Impacts on Children and Young People's Health, Well-Being, and Sustainable City Ideals https://doi.org/10.17037/DATA.00004615 data Living through the heat: How urban children and young people experience and envision healthier cities. https://researchonline.lshtm.ac.uk/id/eprint/4678478 Children, Cities and Climate; A cross-sectional survey of global urban youth on their cities and urban air quality Fondation Botnar 101913EH10 https://doi.org/10.13039/501100011318 2025-06-03